“The exchange of products springs up at the points where different families, tribes or communities come into contact; for at the dawn of civilization it is not private individuals but families, tribes, etc. that meet on an independent footing. Different communities find different means of production and different means of subsistence in their natural environment. Hence their modes of production and living, as well as their products, are different. It is this spontaneously developed difference which, when different communities come into contact, calls forth the mutual exchange of products and the consequent gradual conversion of those products into commodities.”
Karl Marx, Capital Vol I tr. Ben Fowkes (New York: Penguin, 1990), 471 – 472.
“Levi-Strauss specified that the linguistic sign is arbitrary a priori but non-arbitrary a posteriori.”
Roland Barthes, Elements of Semiology tr. Annette Lavers and Colin Smith (New York: Hill and Wang, 1967), 51.
Exchange is a social
function that regulates the relation between individuals and groups,
it occurs in all societies, though with radically different
manifestation depending on the social structure which obtains in a
given society. Exchange bears upon all social systems, though it is
more intense and prevalent in certain instances than in others, and
indeed Exchange may be fostered by certain agencies, as it may be
suppressed by others. The interdependence and reciprocality of
Exchange can be of an equal or unequal kind, that is, symmetrical or
asymmetrical, simple or complex, and it can be enforced or
unenforced, that is, bounded, determined, and structured by an
edifice which dominates those parties which participate in such
Exchange, and it occurs in a different form in the absence of such an
edifice. Exchange promotes complex social arrangements which are
emergent properties of its elemental procedures. For instance, while
the performance of one Exchange may result in merely the transfer of
things, participating in the transference of things as such imbues
those involved with more complex social relations between and among
one another, i.e. a durable social linkage or rapport, and an
expectation of further Exchanges, a sociologically determinable bond.
Thus simple Exchange gives rise to complex Exchange insofar as the
discrete units of Exchange aggregate socially, and impact upon and
inform the broader social environment in which they transpire. The
distinction between systems of Exchange of an enforced and those of
an unenforced kind is one of historical periodization, but not
necessarily of development; indeed, it is in the nature of the
analysis of the emergence of such social existence forms to question
as to whether this object constitutes an advancement or a
retrogression. Exchange pertains to sociological processes,
mutations, which may be captured and manipulated by institutions
whose function is control, whose own emergence is historically
contingent. The fundamental question is to what extent the structures
of association and division generated by Exchange rebound upon it, to
what extent this feedback of sociality and Exchange determined the
emergence of a political form capable of ensuring the domination of
social life by accumulation. Or, conversely, the question might be to
what extent Exchange as such is innocent in the emergence of State
power and Commodity-Exchange, and thus an investigation into their
real causes.
Circulation and
exchange have been oftentimes sidelined as objects of social and
political concern in favour of linear developmental models of modes
of production which presupposes the political units they otherwise
intend to explain. This has been effected by a kind of neo-theology
in which only production may be analyzed, as divorced from and
prioritized above exchange, and even in this, only within the
methodological confines of one or another State. It is, consequently,
a fundamental failing and limitation of some Political and Economic
analyses to have conflated Exchange as such with Commodity-Exchange,
and to have treated them as synonymous and interchangable, and to
dismiss the one for reasons pertaining to the concrete existence of
the other. Commodity-exchange is a restricted subset of Exchange, a
homogenization which is by no means exhaustive of Exchange as such.
Pierre Klossowski calls this a “simulacrum of exchange”1
insofar as the industrial economy presupposes living-labour, replete
with the social reproductive labour required for its production, as
an abstract and extant resource. Nomothetic so-called 'liberal'
accounts of the development of the Capitalist Modes of Production and
Exchange indeed rely exclusively on circulation and exchange to
explain the genesis of such modes of production and exchange, and
this is, of course, insufficient. With that said, it is a mistake to
suppose that a polarized focus on production to the exclusion of
circulation and exchange, wherein these social relations are seen as
merely 'buying low and selling high,' is much better. The former
misses, under the banner of comparative advantage, the
substantively false character of allegedly free and equal exchange
under a unitary world system of Capitalist design; the latter, in
thrall to the “romanticism of productivity,”2
misses the precondition of such falsity, the social mutations
provoked by manifold contact, communication, and mobility of masses,
i.e. the division and association of living-labour.
“Most men, while they wish for what is noble, choose what is advantageous; now it is noble to do well by another without a view to repayment, but it is the receiving of benefits that is advantageous.”
Aristotle, Complete Works Vol II tr. Benjamin Jowett (Princeton: Princeton University Press, 1984), 1837.
Wallerstein writes
that what characterizes World-Economy, as distinct from disperate
world-empires, is its synthesis of outward-looking or globally
oriented economic decision making and inward-looking or locally
oriented political command and control. World-empires are
characterized by a fixed semiotic and a low degree of symbolic
exchange, whereas world-economy is characterized by mixed semiotics
with a high degree of symbolic exchange. World-economy is “a
spatial/temporal zone which cuts across many political and cultural
units, one that represents an integrated zone of activity and
institutions which obey certain systemic rules.”3
The world-economy and its constituent elements are premised upon and
dependent upon acceleration and exchange; the chief difference
between a system of Commodity-Exchange and ulterior systems of
Exchange is the intervention of an agency capable of acquiring
control over Living Labour, roughly within a given bounded territory,
and thus enforcing Signification upon them within that territory; in
prior systems of Exchange the circulation of products and signs was
not mediated by a material edifice capable of determining their
manifestation, whereas in Commodity-Exchange it is. In fact in
Commodity-Exchange there are necessarily several such edifices or
organs in competition with one another, composing together a
World-System, in which different systems of value intersect. Braudel
writes that “the pre-conditions of any form of capitalism have to
do with circulation; indeed at first sight one might think them to be
exclusively determined by this single factor.”4
The caveat of 'at first sight' is meant to suggest that there are
other factors which are less visible on the gloss, but which are no
less important, and indeed these two factors are the intervention of
State power, on the one hand, and production, on the other. Guattari
suggest that “whatever belongs to the realm of law tends to be
modeled on the State”5
whereas “whatever to the realm of desire on the pursuit of
profit,”6
with the former being akin to that of domestic non-reciprocal
exchange and the fixing of Signification, and the latter being
premised on heterogenous value systems, i.e. different sociological
masses and different interpretations of Desire. Braudel writes that a
“market economy”7
is to be distinguished from “capitalism”8
by the function and relative transcendence of the State; he argues
that whereas China “there could be no capitalism, except within
certain clearly-defined groups, backed by the state, supervised by
the state and always more or less at its mercy,”9
Japan of the Ashikaga period of the fourteenth century and
thereafter, by way of contrast, was characterized by “economic and
social forces independent of the state”10
and “the comparative absence of state authority.”11
Thus he argues that “in a kind of anarchy not unlike that of the
European Middle Ages, everything developed simultaneously in the
diversified arena of Japan as the country gradually formed itself
over the centuries: a central government, feudal lords, towns,
peasantry, an artisan class, the merchants.”12
Whereas in China “the bureaucracy lay across the top of Chinese
society as a single, virtually unbreachable stratum,”13
Braudel argues that Japan's rapid industrial development in the
period following the isolation of 1638 to 1868 was, at least in part,
attributable to “a long-standing merchant capitalism which it had
patiently built by its own efforts.”14
Ultimately both
Industrial Production and Commodity-Exchange are constituted by the
Social-Subjective manipulations and control of State powers,
irrespective of to whatever extent the Commodity-Exchange that they
engender escapes the specific borders which they specify; were there
not borders, Exchange would not takes the same form that it does
under Commodity-Exchange. The State determines commodification
insofar as it determines, to an either very large or absolute extent,
the division and association of Living-Labour within a bounded and
delimited territory, and thus the correspondence between Signified
and Signifier. That said, left to its own devices, States would not
necessarily engage in either Industrial Production nor Commodity-Exchange
were it not for the intervention and development of their merchant
classes, who constitute sociologically and geographically the point
of contact between a bounded and delimited State, with its control
over Living-Labour, its fixings of value, Signification, and strata,
and its exterior. This exterior is two-fold: on the one hand there
are similar organisms, whose heterogeneous value-systems may be as
mixed and artificial as any other -
'Deutschland
ist Hamlet!'
- and on the other hand there is the marginal, submarginal,
and beyond, whose unfixed Signification and non-Signifying
semiologies are no longer truly outside, but rather merely in
between, underneath, overlaid, preserved in degraded and immiserated
form.
“Modern industry is grounded in a kind of trade that is mediated by the symbol of inert currency, thus neutralizing the nature of the objects exchanged, i.e., it hinges on the simulacrum of that trade – a simulacrum contained in the workforce resources themselves, and thus in a kind of living currency, which, though not openly declared as such, already exists.
Pierre Klossowski, Living Currency tr. Jordan Levinson (New York: Anti-Concept, 2012), 29.
The rendering of
bodies as exchangeable goods is not a recent phenomenon, but what is
recent, at least at Anthropological scale, is the manner in which
this rendering has been integrated into the function of the State,
the cohesion of which is inextricable from libidinal investment. The
habitual emphasis of use-value in simplistic modes of production
accounts forgets or elides that a system of total and complete
use-value is totally and completely amenable to and realized in a
despotic state, in which all functions are use functions, where the
utility is the valorization of the Despot and the bureaucratic
preservation of frozen time. Use-value can be reactionary depending
upon the particular context in which it features; value is
negotiated, yes, but it is negotiated within a specific
Social-Subjective sphere, namely, the bounded and delimited territory
in which Living-Labour is controlled and Signification is fixed, and
thus use-value can just as easily be at the service of an association
of free and equal producers among themselves as it can a despotic
armature whose sole aim is to regulate, and more often than not
impede, both unruly masses and signification. So it will not do to
simply valorize use-value above exchange value, the use values of a
particular society may be reactionary; and yet the Exchange-Value of
Commodity-Exchange value is reactionary itself insofar as it treats
the alienated Living-Labour that it encounters on the world-market as
merely an abstract and saleable commodity, whose price may be
favorably negotiated. There are, therefore, reactionary forms of
Use-Value, and emancipatory forms of Use-Value, just as there are
reactionary and emancipatory forms of Exchange-Value; each form of
value, is, in part, politically determined, and it is this political
composition which is good or bad, and not the relative proportion of
Use-Values and Exchange-Values in a given system. It is State powers
which make armaments of its use values and exploitations as its
exchange values, and these are reflected in the multiple Sign systems
which encounter one another in their historical development.
How then to square
the circle that Commodity-Exchange is not possible without the
intervention of a hegemonic assemblage capable of compelling Labour
and fixing Signification, and a merchant class whose interests are in
every way opposed to the natural inclinations of such assemblages? It
is precisely in Deleuze and Guattari's formulations of relative
deterritorializations and relative reterritorializations that we can
perceive the historical relation between the merchant classes and the
State; they rely on one another in torsion or contradiction,
participating in the same system with the aims or intentions of
gaining the upper hand on the other, the merchant class competes with
the bureaucracy but only within the countours of an established
Social-Subjective compact which threatens neither the interests of
the owners of the means of production and exchange nor the Imperial
organism and dominant signification; an isomorphy with respect to a
capitalist axiomatic, a compact between bureaucrats and merchants
which appears in superficially distinct forms in this or that
society. The merchants deterritorialize and the bureaucrats
reterritorialize, and the system in which they mutually participate
is the mutual subjugation and alienation of Living-Labour and the
circulation of the commodities that Living-Labour produces. This
torsion of interest between territorializing castes and
deterritorializing classes Wallerstein calls “a very special
relationship between economic producers and the holders of political
power.”15
That is, if the bureaucratic interests win out, endless accumulation
ceases to be a priority and a world-economy becomes merely a
multiplicity of distinct world-empires in relatively infrequent,
oftentimes hostile, contact with one another. On the other hand, he
writes, the merchant classes “need a multiplicity of states, so
that they can gain the advantages of working with states but also can
circumvent states hostile to their interests in favor of states
friendly to their interests.”16
Thus, the merchant classes are ultimately parasitical upon, and
oftentimes parasitoid to, the world-empires which they interconnect,
their interests oftentimes imperil the interests of one or another
imperial assemblage, while they nevertheless rely upon and are
beholden to nation-states as such.
Peter Blau argues
that “reciprocated benefactions create social bonds among peers,
whereas unreciprocated ones produce differentiation of status.”17
In other words, reciprocality characterizes lateral and autonomous
Exchange, whereas non-reciprocality characterizes vertical and
heteronomous Exchange; the former, lateral or autonomous Exchange,
pertains to inter-group and intra-group cohesion, “to establish
bonds of friendship,”18
whereas the latter, vertical or heteronomous Exchange, pertains to
ruling covenants, relations of domination and power, “to establish
subordination over others.”19
There are, moreover, two competing historical interests for control
over so-called 'noble,' non-reciprocal, exchange, who are both bound
up with forms of territorialization and the interests of control over
a given space: the bureaucrat and the aristocrat, the functionaries
of the despot and the lineal chiefs. The interests of the merchants
are more ably served by a functionary class than they are by a
dissociated series of powerful clans, and so they aid and contribute
to the endeavor to transform one into the other, while simultaneously
opposing the interests of both. The bourgeoisie deterritorializes the
feudal in order that it might enter into a relationship of
deterritorialization and reterritorialization with the bureaucracy of
a unified imperial assemblage, whose function is not beholden to the
whim and caprice of this or that petty warlord. Similarly, there are
two competing interests for control over what is viewed to be
advantageous: on the one hand the bourgeoisie, who believes what is
advantageous is the endless accumulation of capital, and the
proletariat, on the other, who believe that what is advantageous is
the supersession and transcendence of this endless accumulation. The
form of reciprocal exchange bequeathed to it by the emergent
bourgeoisie need not be understood to be culminate, in other words,
and the alternative to a despotic armature which dominates society
need not be merely a return to clan-based lineage structures,
peripheral langour and aristocratic stagnation.
Plekhanov writes in
Art and Social Life that, after the revolutions of 1848, the emergent
bourgeoisie, who had not considered the proletariat capable of
independent machination, came to be “infinitely more cognisant of
the import of the struggle between the bourgeoisie and the
proletariat”20
and that this exercised a degenerative influence on their art. The
French realists, he suggests, “lost the faculty for calm scientific
investigation of social phenomenon,”21
insofar as they “fail[ed] to realise that the actions,
inclinations, tastes and habits of mind of social man cannot be
adequately explained by physiology or pathology, since they are
determined by social relationships.”22
Thus, whereas Russian realism depicted the causal system by which
individual inclinations are determined, the “great whole,”23
French realism, by way of contrast, “had landed in a blind alley
and had nothing left but to relate once more the love affair of the
first chance wine-merchant and the first chance grocery woman,”24
which became “uninteresting, boring, even revolting.”25
Falling back on an earlier romanticism, which, as Plekhanov explains,
had rebelled against the social mores, conventions, and styles of the
emergent bourgeois, but not its social system, the so-called realists
became mired in a profoundly unrealistic pursuit, that of valorizing
the most elemental individual relationships which had given rise to
their social system of organization, i.e. fascination, novelty,
presentation and surface. The extent to which they emphasized these
elemental individual relations betrayed their real intent, to defend,
rather than challenge, the social system of the emergent bourgeoisie.
Thus it is wholly legitimate for the early socialists, and Marx
himself, to have been wary of any undue fixation and fetishization of
the individual relationships of Commodity-Exchange, given their
function was to obscure the social system that gave rise to such
elemental, and partial, social relations.
The State in its
historical emergence and development determines and fixes
signification in the last instance, but in the modern period it is
given to renting the construction and enforcement of meaning out to
the highest bidder. Ambiguity of meaning, semantic indeterminacy, is
a political good, but whereas the construction of meaning ought to be
pursued in societies as a scientific endeavor, it is all too often a
cheap State auction, and this is the very business of sophistry. The
bureaucrat is an economic sophist, whose function in the modern
period is to mediate and reterritorialize the exploitation of
Living-Labour by the owners of the means of production and exchange,
it adjudicates meaning, but with an oftentimes seething indifference
to truth and rationality. Thibault calls this “a slide from the
correctly differential and analogue conception of the system of pure
values to one which projects categories from the dominant mode of
economic and social production onto the system.”26
“It is not a matter of a script that engenders all semiotic organization, but of the appearance – datable in history – of writing machines as a basic tool for the great despotic empires.”
Felix Guattari, Molecular Revolution: Psychiatry and Politics (New York: Penguin, 1984), 75.
Guattari writes
that “linguists have been over-hasty in assimilating Hjemslev's
distinction between expression and content with Saussure's
distinction between the signifier and what is signified.”27
He argues rather that whereas Hjemslev's distinction presumes no
Signifying Semiotic, Saussure's does, and thus they are not merely
describing the same systems using different terms; Hjelmslev's
distinction allows for “semiotics which are, precisely, not based
on the bi-polarity of the signified and the signifier,”28
whereas Saussure's does not. Thus Guattari distinguishes
“semiotically formed substances”29
and “non-semiotic encodings,”30
and suggests that the superiority of Hjemselv's linguistic analytic
is in its capacity to interpret, and produce, the latter. The
manifest effect upon the collective unconscious of a Signifying
Semiotic is paramount here “not because it relates back to an
archytpal written language, but because it manifests the premanence
of a despotic significance which, though arising out of particular
historical conditions, can none the less continue to develop and
extend its effects into other conditions.”31
It is the State which fixes Signification, which “by a tremendous
retroactive effort. . . seems to make all semiotics originate from the
signifier.”32
“Flows must be credited and given meaning, which is a process Deleuze and Guattari refer to as coding. Codes are not simply applied to flows; rather, they reciprocally determine one another: no flow can be understood without its code. Codes operate through signs or signifying chains (chaines signifantes), via inscription or recording, although these signs do not represent or signify; they merely 'fix' the flows. . . Codes ensure that flows coagulate within a particular social configuration or form. The specific forms these codings take define different historical systems of ownership and power.”
Nigel Dodd, The Social Life of Money (Princeton: Princeton University Press, 2014), 229-230.
Guattari writes that
“all stratifications of power produce and impose signification,”33
Gary Genosko writes
that, for Guattari, linguistic arbitrariness, the divorce or
separation of Sign from resemblance, is “a political form of the
reproduction of established power through officially sanctioned
expression/content packets (a lesson repeatedly drummed into one's
head about accepting the dominant codes and adapting to them).”34
Guattari is
explicit, “writing machines are essentially linked to the
setting-up of State power machines.”35
“The dialectic of signifier and signified gives rise to stratified semiotic forms.”
Paul Thibault, Re-reading Saussure: The Dynamics of Signs in Social Life (London: Routledge, 1997), 194.
Both Guattari and
Karatani provide a genealogy and exposure of the processes by which
dominant Signification came to be structured in the way that it is,
presenting itself as natural and without origin. For both, the
emergence of vernacular literature is inextricably bound up with the
emergence of the nation-state. Karatani calls these processes,
collectively, the “inversion of semiotic constellation which makes
transcription possible.”36
By this he means the process by which Signification emerges and
becomes the dominant reference point from which all systems and
enunciations are interpreted, which invents an interiority
corresponding to the exteriority of the Nation-State and “transforms
our mode of perception.”37
Karatani is, in other words, articulating a political ontology of the
Sign, the history of “a political failure, whose origins had been
forgotten, and which had come to function as that which erased
politics.”38
He locates this failure, in Japan's case, in the 1890s, the third
decade of the Meiji period, but notes that this semiotic inversion
merely presents in an accelerated form the same processes which had
occurred elsewhere over a longer period of time.
Language is to
speech as the State is to exchange; homogeneity's relationship with
heterogeneity as manifest in different social functions. For Saussure
linguistics is the study of a system of signification, whereas for
Hjemslev and Charles Sanders Peirce, linguistics is the study of a
concrete existence of expressive and social interrelations, into
which such a system of signfication was historically interposed; such
a system, in other words, constitutes an object of analysis for
Hjemslev and Pierce, whereas it is analysis as such in Saussure's
framework. As Paul Thibault writes, “this 'suppression' is, of
course, a consequence of the methodological decision to privilege the
system of pure values, or langue.”39
Saussurean linguistics fails to interrogate its own conditions of
existence and methodological precepts, its irreducible expectation
and presupposition of the signification system, rendering this system
opaque as an object of analysis in and of itself, obscuring its
historical contingency. Saussure's linguistics is fundamentally
linguistics from the standpoint of, and determined by,
Commodity-Exchange and its particular historical conditons, i.e.
world-economy and the capitalist modes of production and exchange.
Thibault argues that Saussure “unconsciously projected the
categories of the dominant mode of economic production onto the
social organization of langue.”40
Semiology is the
study of the system of the distinctions between, and historical
interaction of, divergent semiotics; whereas semiotics as a form of
analysis itself has no means of expressing the multiplicity of
concrete social semiotics. Barthes writes that
“a system is arbitrary when its signs are founded not by
convention, but by unilateral decision,”41
but it is in fact the opposite; signification by convention, or
immanent exchange communication, is arbitrary, insofar as the
analogical relation between two or more relata would be determined by
the spontaneous social innovation of speech; whereas unilaterally
determined signification is non-arbitrary but rather intentional,
oriented towards a priori ends which signification is meant to
achieve.
“Value bears a close relation to the notion of the language (as opposed to speech); its effect is to depsychologize linguistics and to bring it closer to economics; it is therefore central to structural linguistics.”
Roland Barthes, Elements of Semiology tr. Annette Lavers and Colin Smith (New York: Hill and Wang, 1967), 54.
“Language is the domain of articulations, and the meaning is above all a cutting-out of shapes.”
Roland Barthes, Elements of Semiology tr. Annette Lavers and Colin Smith (New York: Hill and Wang, 1967), 57.
1
Pierre Klossowski, Living Currency tr. Jordan Levinson (New York:
Anti-Concept, 2012), 29.
2
Jean Baudrillard, The Mirror of Production tr. Mark Poster (St.
Louis: Telos, 1975), 17.
3
Immanuel Wallerstein, World-Systems Analysis: An Introduction
(Durham: Duke University Press, 2006), 17.
4
Fernand Braudel, Civilization & Capitalism 15th-18th
Century Vol II: The Wheels of Commerce tr. Siân
Reynolds (London: Collins, 1983), 582.
5
Felix Guattari, Molecular Revolution: Psychiatry and Politics (New
York: Penguin, 1984), 246.
6
Ibid.
7
Fernand Braudel, Civilization & Capitalism 15th-18th
Century Vol II: The Wheels of Commerce tr. Siân
Reynolds (London: Collins, 1983), 589.
8
Ibid.
9
Ibid.
10
Ibid.
11
Ibid.
12
Ibid, 590.
13
Ibid, 595.
14
Ibid, 593.
15
Immanuel Wallerstein, World-Systems Analysis: An Introduction
(Durham: Duke University Press, 2006), 24.
16
Immanuel Wallerstein, World-Systems Analysis: An Introduction
(Durham: Duke University Press, 2006), 24.
17
Peter Blau, Exchange and Power in Social Life (New York: John Wiley
& Sons, 1964), 8.
18
Ibid, 89.
19
Ibid.
20
G. V. Plekhanov, Unadressed Letters: Art and Social Life (Moscow:
Foreign Languages Publishing, 1957), 183.
21
Ibid.
22
Ibid.
23
Ibid.
24
Ibid.
25
Ibid.
26
Paul Thibault, Re-reading Saussure: The Dynamics of Signs in Social
Life (London: Routledge, 1997), 201.
27
Felix Guattari, Molecular Revolution: Psychiatry and Politics (New
York: Penguin, 1984), 74.
28
Felix Guattari, Molecular Revolution: Psychiatry and Politics (New
York: Penguin, 1984), 74.
29
Felix Guattari, Molecular Revolution: Psychiatry and Politics (New
York: Penguin, 1984), 74.
30
Felix Guattari, Molecular Revolution: Psychiatry and Politics (New
York: Penguin, 1984), 74.
31
Felix Guattari, Molecular Revolution: Psychiatry and Politics (New
York: Penguin, 1984), 75.
32
Felix Guattari, Molecular Revolution: Psychiatry and Politics (New
York: Penguin, 1984), 75.
33
Felix Guattari, Molecular Revolution: Psychiatry and Politics (New
York: Penguin, 1984), 168.
34
Gary Genosko, “Guattari's Contribution to the Theory of
Semiocapitalism” in The Guattari Effect ed. Eric Alliez and Andrew
Goffey (London: Continuum, 2011), 120.
35
Felix Guattari, Molecular Revolution: Psychiatry and Politics (New
York: Penguin, 1984), 75.
36
Kojin Karatani, Origins of Modern Japanese Literature tr. Brett de
Bary (Durham: Duke University Press, 1993), 61.
37
Kojin Karatani, Origins of Modern Japanese Literature tr. Brett de
Bary (Durham: Duke University Press, 1993), 27.
38
Kojin Karatani, Origins of Modern Japanese Literature tr. Brett de
Bary (Durham: Duke University Press, 1993), 188.
39
Paul Thibault, Re-reading Saussure: The Dynamics of Signs in Social
Life (London: Routledge, 1997), 188.
40
Paul Thibault, Re-reading Saussure: The Dynamics of Signs in Social
Life (London: Routledge, 1997), 202.
41
Roland Barthes, Elements of Semiology tr. Annette Lavers and Colin
Smith (New York: Hill and Wang, 1967), 51.
No comments:
Post a Comment